5 Days of Omni-Social

Facebook & Instagram

Reach in-market shoppers on the world’s largest social media platforms.

Video Interview: Facebook & Instagram

Bob Lanham
Head of Automotive Retail

Key Highlights:

  • The future with Meta
  • Change = Opportunity
  • Holistic media mix
  • Measuring objectively
  • Building brand trust

Drop a question for Facebook and Instagram:

We’ll send your inquiry to the Facebook & Instagram Team, and get you an answer at the conclusion of the event!

Did You Know…

Monthly US Active Users Across All Meta (Facebook) Properties

Monthly US Users on Facebook Alone

People Interact w/ Instagram Stories Daily (Worldwide)

of Recent Vehicle Buyers Visited a Meta/Facebook Property

Minutes Spent / Day on Facebook Alone

of shoppers say Instagram is a Key Influence in Buying Products

The Entire Meta (originally "Facebook") Ecosystem

Did you know? Meta (originally “Facebook”) properties go beyond just Facebook & Instagram. Messenger and WhatsApp are also platforms you can use to reach more auto shoppers. With this entire ecosystem, Meta (previously Facebook) properties capture the majority of social network attention.



Facebook Automotive Playbook

Discover the 4 main pillars of the Facebook Automotive Playbook and how to apply them to your automotive business for profitable Facebook Ads.

Facebook Zero Friction Future

In this guide, you’ll learn how to stop car shoppers from abandoning ship during their car buyer journey.

Facebook Organic Guide

Looking for ideas for your dealership or dealer-client’s Facebook organic content? Want to know how to maximize Facebook’s algorithm? Look no further than this guide!

Instagram Organic Guide

Learn how to optimize your dealerships content for Instagram posts, Stories, Reels and more! Hint: Simply copying what you do on Facebook won’t work!

How To Choose The Right Facebook Path

Boosting? Marketplace? Ads? In this recording from Digital Dealer Tampa 2021, you will identify and execute the right strategy that will turn Facebook into reliable revenue.

27 Questions You Should Ask About Your Facebook Strategy

In this video recording from Digital Dealer Tampa 2021, you’ll learn the questions (and answers!) that will help keep your Facebook vendor or team accountable.

Facebook & Instagram Inventory Ads

Get our one-page guide to real-time, dynamic Inventory Ads that help you deliver the right vehicle to the right shopper across Facebook and Instagram!

Analyze Your Facebook & Instagram Market!

Use this free MarketAnlyzer tool to get an in-depth report on how many auto shoppers are near your dealership or dealership client, plus receive budget recommendations, demographic breakdowns, and expected ROI.


Up Next: Snapchat

Ross Iannarelli
Account Strategist
Robert Brayan
Advertiser Solutions


Connect With Us


Copyright © 2021 stateofautomotive.com
Privacy Policy   |   Terms

Unlock ALL of the State of Automotive “Rev Up 2023” Resources: