5 Days of Omni-Social

TikTok

Spotlight your brand and inventory with scroll-stopping content on TikTok.

Video Interview: TikTok

Ryan Copacia
Brand Partnerships Manager

Key Highlights

  • The most downloaded app
  • The power of authenticity
  • Content vs Social driven
  • Storytelling sells
  • Nurturing a Local Brand
v

Drop a question for TikTok.

We’ll send your inquiry to the TikTok Team, and get you an answer at the conclusion of the event!

Did You Know…

Ranked Most Downloaded iOS App

Most Used Social Platform in the World

Monthly Active Users Worldwide

Monthly Active Users in US

Avg Min Spent / Day

TikToks Created Per Minute

Not Your Average Social Platform

Did you know, the TikTok algorithm is a recommendation system that determines which videos will appear on the For You page. It uses a content or “interest graph” vs a “social graph” to determine what content to display.

An interest graph focuses on the specific things an individual is interested in. A social graph focuses on interactions between users.

That means the most entertaining and relevant content wins the exposure, and the recommendation is not based on follower count.

 

Resources

TikTok Organic Guide

Is your dealership ready to go viral on TikTok? Use this guide to help you get started creating in-feed video content with ideas and Pro Tips!

TikTok Auto Playbook

Get details on TikTok’s innovative automotive marketing solutions, how to scale on TikTok, different type of ads within the app + so much more! 

TikTok’s Creative Center

Explore the Creative Center, a powerful resource for brands to discover what content is relevant and exciting for their customers!

TikTok Inventory Ads

Place on the ground inventory in the spotlight with scroll-stopping ads on TikTok.

TikTok’s Guide to Getting Started

No matter what your marketing goals are, TikTok’s fresh approach to communication can help take your auto brand to the next level.

Business Basics for TikTok

Tap into unique engagement solutions and immersive formats to creatively and authentically connect with audiences around the world.

Analyze Your TikTok Market!

Use this free MarketAnlyzer tool to get an in-depth report on how many auto shoppers are near your dealership or dealership client, plus receive budget recommendations, demographic breakdowns, and expected ROI.

Facebook

Up Next: Webinar Replays

Pete Petersen
CEO of Dealers United & BuyerBridge
Pinterest
Facebook
Instagram
Snapchat
TikTok

BROUGHT TO YOU BY:

Connect With Us

#STATEOFAUTO

Copyright © 2021 stateofautomotive.com
Privacy Policy   |   Terms