5 Days of Omni-Social

Pinterest

Inspire your ideal prospects who have high purchase intent.

Video Interview: Pinterest

Allison McConeghy
Automotive Partner Manager
Eitan Atias
Automotive Sales Manager

Key Highlights

  • A unique positive experience
  • Consumer mindset & demographics
  • Personal Media vs Social Media
  • Enhancing organic content
  • What does good look like?
v

Drop a question for Pinterest.

We’ll send your inquiry to the Pinterest Team, and get you an answer at the conclusion of the event!

Did You Know…

Monthly Active Users

Monthly US Users

Automotive "Pinners"

in-market for new vehicles

of adult internet users w/ HHI over $100K reached

of active users are 18+ and are in-market

%

of Pinners use the mobile app

of U.S. moms are on Pinterest

of users are on Pinterest for purchase inspiration

Pinterest Users Are High Intent Shoppers

Did you know, two thirds of users say they go to Pinterest to find new ideas, products or services they can trust. Pinterest users aren’t using Pinterest to interact with their family and friends; they’re typically looking for inspiration on something to buy! 

 

Resources

Pinterest Automotive Playbook

How can dealers leverage Pinterest to reach in-market shoppers? Use this guide to get started with finding success on Pinterest.

Pinterest Best Practices Guide

Dealership brands can offer up inspiration with both promoted ads and organic content. The most successful dealers have a mix of both.

Pinterest Creative Guide

In this creative guide, you will see how to combine the art of inspiration and inclusion, with the science of data and insights to create great Pins.

Pinterest Inventory Ads

Pinterest Inventory Ads

Did you know? Pinterest supports dynamic inventory ads to showcase a dealership’s vehicle inventory in real-time. Learn more in this one-page guide!

Analyze Your Pinterest Market!

Use this free MarketAnlyzer tool to get an in-depth report on how many auto shoppers are near your dealership or dealership client, plus receive budget recommendations, demographic breakdowns, and expected ROI.

Facebook

Up Next: Facebook & Instagram

Bob Lanham
Head of Automotive Retail
Pinterest
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